Monday, 10 March 2008

Welcome to the new blog of EWA Bespoke Communications

EWA is an award winning relationship management agency and we specialise in providing outsourced marketing services including:

Database Marketing
Customer Insight
Contact Centres
Response Handling
Print & Fulfilment
Relationship Management

We have been in business for over twenty five years and provide outsourced customer relationship management programmes for clients such as M&S, Nissan, adidas and Merial Animal Health.

As an outsourcing agency, return on investment is ingrained in everything we do at EWA and clients need to see a return on the trust and financial commitment they place with us. That is why every campaign we handle is strictly managed to agreed service levels and outcomes are analysed to gauge their effectiveness.

To give an example; approximately three years ago EWA highlighted to M&S the need for a customer retention programme in order to help reduce customer churn. The programme that was developed and put in place by our Systems and Customer Insight team has today seen customer churn levels reduce by 20% which represents an additional £750,000 worth of orders since the programme’s inception… impressive results we hope you’ll agree.

The reason for launching our new blog is simple… we have a lot to say! EWA has been a market leader in customer relationship management since 1981 and we want to share our knowledge, create debate and discuss areas of work which we are passionate about. As with all blogs, it will be a work in practice so please check back regularly and feel free to send us your feedback on any of the topics we write about.

The blog will become the voice of EWA and will be contributed to by experienced staff in senior positions across the company. We’ll be discussing topics as varied as customer service and the benefits of outsourced contact centres to getting the most from your data and how eMarketing impacts our lives.

We believe we have expertise in supporting outsourced marketing services for our clients and our blog is an opportunity to tell you about what we do; for you to question us; challenge us; learn about us and most importantly engage with us!

We’re looking forward to your thoughts and comments and welcome anyone to join the online conversation!

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